[I Was Naked]
When I Wrote ThisPut Your Money Where Your Mouth Is
2007-04-18
There aren't too many things right now that actually make me shake my head in wonderment. It isn't that I have seen it all or done it all, but every once in a while you just have to laugh at advertising.
Some commercials are pure genius, the Geico cavemen, the Slowsky's for Comcast, and whatever the advertisement is right now, when the cows are talking and they toss the rooster out of the barn to set the snooze.
Advertising takes talent, creativity, and money. Branding is big, as Kleenex, Band Aid and Coke ring in millions.
Consumers look for professionalism regardless of the product or service. Word of mouth is good if you don't have an advertising budget which most home businesses don't have.
So last night, I'm at the Wawa my car idling and a black Hyundai pulls up beside me. I already have my car in reverse ready to leave, when the magnetic sign on the back passenger door catches my eye.
I rolled down my window and set the zoom to capture the essence of the sign, the care that was taken to make sure the lettering was perfect, the phone number legible, the earnest appeal to choose them for all your medical and dental needs. Rest assured- they care.
I really hoped no one saw me take the picture, for fear that they would think I was seriously interested. I should have stayed around to see the driver of the car, but the three dogs in the back of the car was proof enough of his fine work.
OK, I'm kidding about the dogs. 
crazylady (2007-04-18)
Amazing isn't it, love the dogs maybe they can help me too.
Froggie (2007-04-18)
Too funny! Where can I sign up?
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